In this month's edition of South East Business Magazine, Snapwire features in the Expert Advice column, answering the question: I’m looking for a developer to help me create a mobile app, where should I start?
Take a look at page 32 of the digital edition via the link above or read our answer below...
Mobile apps can provide a more intuitive and engaging user experience (UX) than a web browser for those accessing content via mobile devices. Load times are faster and it is easier to navigate to the specific content or function you require when using an application on your phone or tablet than accessing the full site via a laptop or PC.
Apps can therefore seem an attractive solution for any business with a web presence who are looking to better serve a mobile audience - most people nowadays!
Firstly though, you need to be clear on exactly why you want a mobile app – rather than jumping on the bandwagon for fear of missing out on the latest thing, or to keep up with your competitors – you need to know who it is for and what you want it to do. You also need to consider if it will need to integrate with other software that you are using, for example your CRM, email marketing software and e-commerce payment processing. Will this be a consumer app, free to download or paid, or an enterprise app for internal use?
Next you will need to decide whether you want your app to be developed for the Apple iOS or the Google operating system Android. You will of course also need to consider budget, expected ROI and timescales, plus who will project manage the development and launch.
When it comes to making an app successful, we always say that user experience (UX) is everything. And with so many apps fighting for attention, your app needs to do more than look good; it needs to deliver an exceptional user experience.
Once your app has been scoped, designed and built, it is important to maintain a good relationship with your developer and continue to work with them for the long-term to ensure you are getting the right training and ongoing support. So it makes sense to bear this in mind when selecting the right partner in the first place.
As part of our commitment to helping our clients grow their businesses, Snapwire offers an optional ongoing support service package, including an agreed service level agreement (SLA) and access to our in-house mobile app developers and support team.